Who am I?

I'm a copywriter, children's book author, and wannabe golf pro. I was born and raised in NYC, studied psychology in college, and have a pretty good understanding of the way people think.

Why Copywriting?

When I was 13 I discovered the joy of writing my own lyrics. It was a liberating experience. Crafting words to match the rhythm of a beat proved to be both stimulating and exhilarating. Just like composing verses to the flow of music, I found joy in weaving diverse thoughts and concepts together. Translating this creative process into copywriting, I tune into the brand’s tone, treating it as the underlying beat, while the copy itself becomes the expressive lyrics, both harmonizing to convey the message.

My First Advertising Job:

At 5 years old I modeled for Baby Gap print ads. It was the beginning and the end of my modeling career. Since then, I’ve done internships at Superheroes Agency, TBWA\Chiat\Day, Wunderman Thompson Tokyo and Joan Creative.