Stilform Pencil

Idea: Create a campaign that will make people take charge of their future with writing. We will make an Endless Manifesto. DOOH, along with a print ad.

Print Ad: Placed in magazines/newspapers. Variation of a “mad lib", where the consumer fills out the blank spaces throughout the advertisement, essentially making it their own.

Ambient Ad: In select museums, a robotic arm/hand will be installed next to a canvas, with the words “We Want” in the middle. On the digital board next to the canvas, people can write a promise to themselves or a desire they have for the future and the robotic arm/hand will copy it down on the canvas, leaving the person fulfilled with being apart of the art.

A pencil designed not only for creatives, but also for the future.

DOOH Ad: Artists make history because there’s a past to look back on. In order for the artists of today to make history, we need to insure there’s a future generation to appreciate it.