THE JANKLET

SAVING NYC FROM THE F**KING RATS!!

Rats, your days of sidewalk supremacy are over. Introducing “The Janklet,” a bold new ankle accessory that lets you walk through the city streets without worrying about those pesky rats. Stylish and street-smart, the Janklet brings confidence to anyone fed up with NYC’s rat problem.

From creative agency SuperHeroes, as part of their ‘Saving NY From…’ campaign, the Janklet is more than just another piece of jewelry, it’s a solution. Each anklet features handmade bells in a sleek brass finish, crafted by local jewelry designer, Daniel Jewelry Casting. Not only is it a head-turner, but it also keeps rats at bay.

INTERVIEW

The magic of the Janklet lies in its simplicity. To show it off, we took to the streets of NYC to interview real New Yorkers about their honest thoughts on rats and their funniest stories.

SOCIAL MEDIA

We also teamed up with NYC photographer Sophie Ming and model Cassie Daly to create a jaw-dropping photo series. Shot against the gritty charm of Lower Manhattan, the photos capture the Janklet’s chic design and everyday practicality—proving it’s just as much a fashion statement as it is a rat repellent.

AI VIDEO

Finally, we wrapped it all up with a fully AI-generated short film, The Life of Frank the Rat. The film humorously depicts the life of Frank and his buddies, and how the Janklet turned their NYC paradise into a thing of the past. By merging cutting-edge technology with creative storytelling, we brought the Janklet’s mission to life fro an unexpected perspective.