Safe Finger Licking
Eating Cheetos can be messy, especially in public settings. And since the onset of Covid, people have become more vigilant about avoiding germs.
Campaign: Put customized Cheetos sanitizer dispensers near points of sale and other crowded locations so you can enjoy safe finger licking indoors and out. To promote this, Cheetos will use Wayne Knight as their spokesperson because of his comedic deliveries and his cross-generational recognition.
Digital Display Banners
Cheetos will post social teasers to introduce Wayne Knight as the new spokesperson. This will also promote his social series, educational spoof video, and the customized sanitizer dispensers.
Social Series - Don’t Be Like Wayne
Through this social series, Wayne Knight will star in 3 short videos demonstrating how bad it can get when you don’t clean your hands after eating Cheetos.
Wayne Knight is an employee at a bridal store. A bridal party walks in as Wayne is eating Cheetos and he helps them out. He goes to work on the dress on the bride and gets some cheetle on her gown. He uses the sanitizer shamefully, then smiles guiltily at the bride but she still has a disgusted look on her face. End card: “Don’t be like Wayne.”
Wayne Knight is a dentist. He’s eating Cheetos as the patient walks in. Wayne starts looking inside the patient's mouth with different tools and some cheetle falls into the patient’s mouth. The patient gets startled, Wayne realizes his mistake and uses the sanitizer shamefully. He turns slowly with a guilty smile but the patient has a disgusted look on their face. End card: “Don’t be like Wayne.”
IRL Activations
Wayne Knight is a Lawyer. He’s sitting down having some cheetos when the phone rings, it’s his boss and they need important documents right away. He picks up the documents and rushes to his boss. Wayne realizes that the documents are covered with cheetle after he gives them to his boss. He shamefully uses the sanitizer then smiles guiltily at his boss and his boss has a disgusted look on their face. End card “Don’t be like Wayne.”
Educational Spoof Videos: How to Cheetos
In this educational spoof, Wayne Knight will teach step-by-step how to eat Cheetos cleanly. Whether you’re crunching on them in the pool or building a 10 foot tall Cheeto castle, Wayne Knight will teach it all.
