Netflix – Taste the Culture
This round’s on Netflix! Watch any eligible non-English language film/show to earn a free pint of beer. Once you’ve experienced the culture, taste the culture.
Idea: To increase interest in non-English content on Netflix, the first round of drinks is on Netflix! After watching any eligible non-English content on Netflix a QR code will appear on the screen. Scan the QR code and receive a digital voucher. Find a nearby Netflix-sponsered pub in the UK, show the bartender your voucher, and claim your free pint of beer.
Landing Page
Pub Activation
Social Media
People love to share their drinks on social media, especially when they’re free. Share your free pint of beer on social using the hashtag #TASTETHECULTURE to get the chance to be featured on Netflix’s social channels and win membership promos for free Netflix in the future.