Recess & Chill
Recess is a sparkling water infused with hemp and adaptogens to help you feel calm, cool and collected despite the stressful world around you.
Idea: In this campaign we’ll focus on popular television series that elicit strong emotions and feelings of suspense. Recess is the go-to drink for enjoying and unwinding while watching those nail biting scenes. Perfect for when you’re just not sure what’ll happen to your favorite character.
Print Ads
Product Modification
With Recess, you can be chiller watching a thriller, be calm watching an exploding bomb, or veg out watching a zombie's brain blown out. No matter the drama, Recess will save you from trauma. Buy any Recess associated with one of the included shows, scan the QR code and watch for free.
Social Media
Through Instagram and Twitter, Recess will announce a “Spoiler Alert.” Recess will create an online spoiler event for the upcoming season of Stranger Things 5. Once someone subscribes to this event, they will be sent a full case of Recess so they can chill during the most suprising spoilers. Attached to the cases of Recess is a QR code to watch the new season of Stanger Things when it airs.