SHINING A LIGHT ON HISTORY
To commemorate the release of The Six Triple Eight on Christmas, we transformed the Empire State Building into a glowing tribute to the 6888th Battalion. In partnership with Netflix, we captured a the light show through drone shots, illuminating Manhattan’s skyline.
But we didn’t stop there. @djbehar integrated digital street art projections that seamlessly merged the battalion’s powerful history with the spirit of the film.
The result? A stunning visual tribute that not only honored the 6888th Battalions legacy, but also captured the attention of millions, generating 10 million views across social media.